Targeting is something that we all need to learn to do in order to actually limit our advertising dollars, and get before only folks who are likely to buy.
Autoresponders &
Targeted Delivered Messages
Autoresponders
When you set up an autoresponder you can send out weekly follow up to your
subscribers or downline, or other people that are interested in your products.
This is turn creates a possibility of a future sale. Remember that someone does
not usually purchase the first time. It takes them on the average, of three times,
to view your advertisement, before they buy.
Not getting the names of these people means the LOSS of a potential sale!
So go to your autoresponder and set up your email account.
Take into account that your email name should reflect your business. It should be
catchy to imply what you what business is all about. A phase that is easy to remember.
Don’t use your name. This is your business. You are selling something. Make it
memorable.
If you have a website, incorporate the email address to your website URL. You don’t
want it to be something totally unrelated. This is the same with your autoresponder
account.
When sending out email messages you can send them in two different formats. The
first one is HTML. The second is text.
HTML
These are easy to set up in your autoresponder but there are some drawbacks with
HTML emails. First of all is that most of these hit spam folder and some emails do
not allow HTML formats at all. Therefore text document are preferable.
Develop your message
Read and reread it checking for grammatical errors and misspellings.
Watch how you construct it. Hit the return key after each sentence to break it up so
it does not all run together. Many emails will do this.
Now send a test email to yourself first! See how it looks. Do any corrections necessary.
Now, you need to do a spam check. You must have a low spam rating. Your
autoresponder should have this feature. If the spam rating is not low, see what problems
the spam checker is finding with the email.
Do not use attachments. They will also hit the spam folder.
Keep any images to a minimum.
Using HTML
Some email does allow for HTML. It does look more professional .Use the following
techniques for the best results. Keep in mind the with HTML editor you can change the font
color and the size, thus using bold or underling test. This can emphasize the importance of
your newsletter or email and then you can add hyperlinks.
We had previously discussed the importance of not sending attachments. To avoid doing this
with HTML, host the images on your web server and include the links in your email.
(This of course is for those who have a website.) When you do this it will allow the picture to
load automatically, when the recipient of the message, opens the email.
The overall reason the HTML can be a problem has to do with pixels, formatting, Flash, and
CSS (Cascading Style Sheets).
Let’s look at each of these and to keep them from becoming problems.
Pixels
Set the width to 500 to 600 pixels. The email recipients preview screen is small so you need to
deign your email to not exceed 600 pixels. With MS Outlook Express, the preview pane is only
440. The preview pane is only a small part of the available full screen. The idea here is to keep
the pixels around 500 to be safe.
Formatting
Many applications of emails can distort HTML’s so keep the design uncomplicated.
Flash, Movies, and Java Scripts in HTML:
Do not use them because most anti-virus and anti-spam applications will block them.
Cascading Style Sheets
If you are not a professional HTML designer, do not attempt this in an email. This should be left
for a website. There are ready made templates that you can use, as well as squeeze pages.
Once again, always test your emails before sending them out.
Promote
In your email you can promote other products. You can also offer gifts. Use ebooks or PLR’s.
This way they can use them and make money too. I have items on my site that are for free that
you can download and use. People love to find ways to make money.
Author:
Sandi Baker
Source: HubPages
